Diageo Canada #TAXI Mobile App and #TAXI 1-800 number – FAQ

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Diageo Canada #TAXI HomeDownload AppRegister for 1800 serviceFAQ



Diageo Canada


This FAQ answers the following questions:

1. Who is #TAXI and How Does the Service Work?

2. What is the Strategic Partnership with Diageo Canada?

3. What are the Diageo Canada #TAXI Services?

4. How Does the Diageo Canada #TAXI Blackberry Application Work?

5. How Do I Register to Start Using the Diageo Canada #TAXI 1-800 number?

6. How Does the Diageo #TAXI 1-800 # Work?

7. What is Diageo Canada’s Corporate Policy?

8. What if I Have Technical Problems?

9. When Can I Use This Mobile App/1800 Service?

10. Can I Share it With my Friends?



1. Who is #TAXI and How Does the Service Work?

#TAXI® (Pound Taxi), the ultimate Taxi App, was created by CellWand Communications Inc.

#TAXI connects callers to the first available taxi company by simply dialing #TAXI (#-8-2-9-4) on a mobile phone. Once called, #TAXI finds and connects callers using #TAXI’s optimized search engine and its proprietary database of 10,000 taxi firms rated by size, quality and specialization across Canada and the US. Busy signals and frustrating repeat dialing are avoided because #TAXI does not release the call until the caller is connected.

CellWand Communications, the creator of #TAXI, has developed a customized and free dedicated version of its #TAXI service for Diageo Canada. This service will be is available via a customized BlackBerry App and a corporate 1-800 number for all other registered mobile phones (see details below).

CellWand is headquartered in Toronto and was recognized by as one of Canada’s Top Technology companies in 2010, was awarded Launch Silicon Valley’s top prize winner in 2009 and recognized by IDC as one of the 10 Canadian Wireless Companies to Watch in 2008. #TAXI is a proud sponsor of MADD Canada since 2003 and MADD (US) since 2006. #TAXI also supports YWCA Canada and the prevention of violence against women. www.cellwand.com www.poundtaxi.com www.facebook.com/poundtaxi

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2. What is the Partnership with Diageo Canada?

In 2011, as part of this partnership, Diageo Canada and #TAXI are working together to enhance Diageo Canada’s role as a leader in promoting a positive role for alcohol in society and responsible drinking.

Diageo Canada and #TAXI are also working together to enhance Diageo Canada’s role as the leader in Corporate Social Responsibility within its Industry. It will be leveraging the award-winning #TAXI mobile service to provide all of Diageo Canada’s employees with a fast and easy way to get a cab anywhere in Canada.

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3. What Are the Diageo Canada #TAXI Services?

Employees now have access to a customized version of #TAXI either on their corporate BlackBerry by going here, or employees can use the Diageo Canada #TAXI Mobile service by registering to use a specific Corporate 1-800 number that has been dedicated to Diageo Canada employees here.

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4. How Does the Diageo Canada #TAXI Mobile App Work?

Once you have gone to (http://www.poundtaxi.com/diageo) and downloaded the app by clicking on the Download Here Icon,
Diageo Download icon

you are just a few steps away from being able to get a taxi anywhere, anytime across Canada with this handy app.

1. Enter or approve your mobile number as shown below so you can be located just so we can quickly call the first available taxi company dispatch to pick you up.

2. Give the application ‘trusted status’ on your BlackBerry if you are prompted to do so. Also, please ensure that your privacy setting is turned off so that your phone’s caller ID is available to enable The Diageo Canada #TAXI service.

Please note: Privacy setting is used to block your phone number and lists you as a Private Caller. We need your phone number and “Trusted Status” to enable the Diageo TAXI service. Your location and number is used strictly for the purpose of getting you a taxi quickly and easily. Your location data and phone number is not and will not be used for any other purpose.

3. An icon will then appear on your BlackBerry that looks like this:Diageo icon that you click to launch the Diageo Canada #TAXI Mobile App. Once clicked, you will get the first screen you see just below and when you click “Get a TAXI” the first time you will have to input your mobile phone number two times. This step is a one-time action to enable the service. From then on after clicking “Get a TAXI” you will see a little moving taxi image while the Service locates you. Once located you simply press CALL, and the Diageo #TAXI Mobile App will call the first available taxi company.

taxi cabs

Note: This is a free call provided to you by Diageo Canada to ensure you get home safe. Diageo Canada is a leader in promoting a positive role for alcohol in society and responsible drinking.

If you have any questions please email us at questions@cellwand.com

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5. How Do I Register to Start Using the Diageo Canada #TAXI 1-800 Service?

If you have a mobile phone or a non-Blackberry smartphone you are needed to go to the Diageo Canada #TAXI 1-800 service registration web landing page http://www.poundtaxi.com/diageotaxi1800 and register the following information to enable the service.

1. Diageo Canada employee signs up online, providing:

a. Name

b. Area code + Mobile phone number

c. Wireless Carrier

d. Diageo Canada Department drop down list (Demand or Supply)

Once completed you are ready to call the service using the 1-800 number provided… it’s that simple.

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6. How Does the Diageo Canada #TAXI 1-800 Work?

1. Diageo Canada employees, once registered, call the 1-800 number.
2. The caller will be prompted for City and Province after being thanked for “Drinking Responsibly and using the Diageo Canada #TAXI 1800 Service”. Once located, the employee is connected to the first available taxi company dispatch anywhere across Canada.

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7. Diageo Canada Corporate Policy
There is no cost to Diageo Canada employees to be connected to the first available taxi company. If it is a business related taxi trip, sign-off from your Line Manager is required to expense. Otherwise, fares are not paid for by Diageo Canada.

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8. What if I Have Technical Problems?

No problem. If the mobile taxi application is having problems, please e-mail our partners from #TAXI who are providing the functionality for the App at questions@poundtaxi.com. They’ll get back to you promptly with answers to your question(s).

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9. When can I Use This Mobile App/1800 Service?

The service is designed to connect you to the first available taxi company to get you home safe.

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10. Can I Share it With My Friends?

This Diageo Canada #TAXI service is currently available exclusively for Diageo Canada employees only.

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