Partnering with MADD

“We are very pleased #TAXI is helping to make our streets safer.”

-Laura Dean-Mooney, MADD National President

#TAXI has been a long-time partner with Mothers Against Drunk Driving (MADD) in the US and Canada , promoting the highly visible “Last Call” ad campaign. These ads encourage people who’ve gone out and been drinking to make a good choice and call #TAXI or get others to do so and get home safe and fast instead of risking driving while impaired.

MADD USA Sample ads:


Last Call – Beer Poster


MADD Canada Sample ads:


911 Campaign Poster

Last Call – Beer

Last Call – Martini

Last Call – Wine

Project Red Ribbon Poster

Project Red Ribbon Poster 2

Project Red Ribbon Poster 3


Also check out MADD High School Program 2007, and “Mind Control” campaign

for students in partnership with Mothers Against Drunk Driving (MADD).

The ads have appeared in radio spots, TV, cinemas, magazines, liquor stores, bars, campuses, and major sports venues.

Press Releases

#TAXI has also been a major sponsor of MADD’s “Tie One On for Safety” campaign since 2006 in the US. This commitment builds on the support #TAXI has provided to MADD Canada since 2004. This started with the Red Ribbon Campaign and then built to include being an Official Sponsor of MADD’s High School Education Program and the Inaugural National Sponsor of Campaign 911.

Please visit MADD and MADD Canada for more information on our work with them to further their mission.