Designated Driver  

#TAXI (# 8-2-9-4) is your designated driver dispatch!

Get any cab at anytime with one easy number because:  

  • You never know when your ride might give out or you can’t find your designated driver after the party’s over.
  • You may not be ok to drive and need an unplanned taxi.
  • You may be hosting a party and need to get friends or family home safely.
  • You may be in an unfamiliar part of town or a new city and need a cab.  

  Social Responsibility Initiatives and Partnerships 


#TAXI has partnered with Mothers Against Drunk Driving (MADD),  MADD Canada and Canadian Liquor Jurisdictions to launch  the highly visible “Last call” series of public service ads encouraging socially active youth  to call #TAXI rather than drive home impaired or let a friend take that risk.

"We are very pleased #TAXI is helping to make our streets safer," said Laura Dean-Mooney, MADD National President.

"#TAXI helps the public by providing an easy way to designate a sober driver and prevent drunk driving"

#TAXI sponsors MADD’s Tie One on for Safety campaign in the US and MADD Canada’s Project Red Ribbon campaign, High School Assembly Program and is the National Sponsor of Campaign 911. More details:  

      

 

The ads have appeared in radio spots and in magazines. Posters have been prominently featured in cinemas, restaurants, liquor stores, bars, campuses and universities, health clubs and major sports venues.
#TAXI is also often featured as part of the annual “Safe Prom” campaigns which provide tips for teens and parents to promote smart choices and to ensure graduation festivities are safe. 

  What our users are saying  

“  I first tried #TAXI after attending a wedding reception at a hall in Mississauga , Ont., that seemed in the middle of nowhere. After several drinks, my boyfriend and his friends were in no state of mind to drive, and I was left to figure out how we were going to get back to our hotel. 

 I called a taxi company, but the line was busy. I didn't know any other numbers for cab service in Mississauga. Then I remembered seeing a #TAXI ad. I called from my cell phone, and soon a taxi arrived to take us to our hotel. I was so grateful for the quick service.” Caroline Versteeg, Senior Designer, Paton Publishing, Toronto

  Useful Links  

www.madd.org     www.madd.ca     www.sadd.org      www.radd.org   www.calj.org     www.educalcool.qc.ca/en  

  Social Responsibility Initiatives with Industry  

#TAXI posters are also seen at wine tastings, in-store promotions and in bars and nightclubs in working in partnership with various liquor manufactures to promote responsible use.

 

For more examples please visit: http://www.cellwand.com/MARKETING/Posters/tabid/76/Default.aspx

 

  More Useful Links  

www.centurtycouncil.org

www.smartserve.org

www.nhtsa.gov  

All contents of #TAXI are: Copyright 2008 by CellWand  Communications Inc. and/or its suppliers. All rights reserved.